5X+ ROAS for your Ecommerce business
How we got from 0 sales to 700+ sales with avg ROAS of 5.2+ in 1.5 months generating a revenue of 11 lac+ with an ad spend of just 2.1 lac for a new eCommerce brand
Overall end results –
Revenue – 1118510
Cost – 212357
Overall ROAS – 5.267 (5.3)
Goal – To make a profit through paid channels of a new e-commerce store selling natural products
What We Planned And Why –
For driving in sales for a new Ecom brand, we followed this process
- Train the pixel – To gain traction in order to find the right people at the right time
- Make the ads engaging – We used super High-quality graphics which showcased the product as
- Use highly optimized ad copies – To make it relevant and engaging to the ideal customer
- Laser targeted audience – We showed our ads only to the most prospective buyer based on the persona we made
The most essential part for Ecom is data. We knew we cant target just high profit in the beginning. We had to train the pixel to find the right people at the right time
1. Single product category wise campaign
We launched a category wise campaign for the products – Namely Hair Care, Face care, Oral care, and body care
Each campaign had a separate ad for each of the products. Our campaign worked slowly in the beginning but started bringing in sales within 2-3 days
Within a week, we had a sufficient amount of sales with a ROAS of 2.52
2. Catalogue ads
Now, the pixel had enough data to reach our ideal audience. So we started with dynamic catalogue ads with a broad audience which we ran for more than a month
We didn’t want to restrict the pixel. Therefore we went for a broader audience and let Facebook ML do its job
Within no time we started getting ROAS of 6+ which led us to an overall profit of more than 9 lacs
“Make MORE spending LESS with high ROAS”
“Run your highly profitable eCommerce business”
ROAS – 5.26
“Get constant results with low CPC”
3X+ ROAS in a week
₹73,963.00 total sales by spending ₹22,708.33 within the first week of launch
As the wedding season was arriving for the year 2020 and the number of covid cases was at the peak, most makeup artists had to pause their business.
While one such makeup artist during this period decided to take up the challenge of teaching makeup online by creating her own makeup course at ₹1,999/-
Goal:
To get as many sales as possible for the INR 1999/- makeup online course
Developing a strategy to achieve the goal:
To drive in sales for the online course we broke the necessary steps to be taken into 4 ways
1. Perfect the offer that will be provided for the course
2. Create a user friendly and optimized landing page
3. Finding & analyzing the best-fit audience for the course
4. Creating ad copies & graphics that gives high rates of engagement & conversion
1. Perfect the offer that will be provided for the course:
As the course was priced at INR 1999/-, according to Indian standards the price was a bit towards the higher end. Hence we decided to add massive bonuses that would justify the price of the course.
The bonuses included products that would complement the course like ‘Diet plan for glowing skin from a certified dietician’
We created total 6 high-value bonuses including access to a private Facebook group
2. Create a user friendly and optimized landing page:
It was important to have a fast landing page, hence we decided to skip the WordPress landing page and instead created a landing page using HTML with AMP landing page builders
For the landing page video, the client had already shot and edited a high production video covering every aspect of the program
Since the course was a 4-day course hence we added details of what will be provided each day inside the course
To build more trust in the landing page, apart from the ‘about us’ about the trainer we also added images of her work on the landing page
3. Finding & analyzing the best-fit audience for the course:
Before partnering with our agency the makeup artist was running webinars where at the end she would pitch about her course and sell people using the Instamojo link.
We collected the data of all the previous customers of the course and created a lookalike audience from it.
Lookalike audience of purchased customers is the best audience to get results from with Facebook ads.
4. Creating ad copies & graphics that gives high rates of engagement & conversion:
Ad Type 1 – Facebook traffic ad with landing page view optimization:
After analyzing the makeup niche on the internet with Google we realized that there are 2 major reasons why one would learn makeup. One was to learn makeup by themselves on their own and the other reason was to become a professional makeup artist.
Hence we decided to go with these 2 ad angles for the ad copy & ad graphics for the Facebook traffic ad
Ad Type 2 – Retargeting ads with conversion ads objective:
We created 2 types of retargeting ads
1. Testimonial compilation ad:
Testimonials are an important source for any type of info products, especially online courses. We collected some testimonial videos from some of the previous clients and create a testimonial compilation video with a call to action at the end to enroll now for the course
2. Last few spots remaining ad:
We created another ad reminding people that they need to enroll soon as we are closing enrollments for the course soon
Final results:
With an INR 3000 daily ad budget for the landing page view ads and INR 800 daily ad budget for the retargeting ads we were able to get sales at a low customer acquisition cost of ₹613.74 and deliver total sales of ₹73,963.00 with an ad spent of ₹22,708.33 within the first week of launch
Vernacular marketing
Cost per lead is a major metric to track when it comes to Facebook lead ads, the lower the cost per lead the better we will be able to have profits.
In the following case study, a preschool brand was looking to get more franchisees for their preschool business with Facebook lead ads
Goal:
To get leads at a low cost as much as possible of people who are interested in starting their own preschool in their locality as a franchise with an investment starting from 3lakhs
Developing a strategy to achieve the goal:
Apart from tier 1 cities starting a preschool also quite a profitable business to start in tier 2 & tier 3 cities with a very low investment.
Keeping that in mind instead of targeting the entire country with a single ad we decided to test out in 3 adsets with 3 ads with different language in each
1. English – For south Indian & northeast & east states which include Andhra Pradesh, Assam, Kerala, Manipur, Meghalaya, Karnataka, Nagaland, Odisha, Tamil Nadu, Tripura, West Bengal, Sikkim, Arunachal Pradesh, Mizoram, Goa, Telangana
2. Hindi – For Hindi speaking states which include Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab region, Rajasthan, Bihar, Madhya Pradesh, Uttar Pradesh, Chhattisgarh, Jharkhand, Uttarakhand
3. Marathi – For Marathi speaking state i.e Maharashtra
Final results:
The Hindi & Marathi ad gave a high amount of leads at a very low cost per lead compared to the English ad
GMB local marketing
A medical diagnostic center was looking to get more footfall for their diagnostic center. The best way to drive in more footfalls from their locality for an offline business is to have an optimized Google My Business account
Goal:
To drive in more customers for their medical diagnostic center with local marketing
Developing a strategy to achieve the goal:
1. Add every detail as possible:
We added every bit of information regarding the diagnostic center inside GMB. From phone number, address to website link & products & services provided in the diagnostic center
2. Add images of diagnostic center:
People use GMB to get directions to a place and also to get reviews and view more on what’s inside the place and hence we added images accordingly
Results:
1. As people view directions of a place in GMB they also want to ensure that they have reached the right place which can be know from the outside view of the place.
The image below shows the outside view of the diagnostic center with a high number of views for this image at 76k
2. Apart from viewing the outside view of the diagnostic center people also would want to know about the inside of the labs on how the inside looks.
The image mentioned below received a total of 644k views. The image is a photo of inside the lab
3. The total number of visits to the website & calls has increased over the past 3 months
1000+ organic reach within 24 hours
1,567 organic reach within 24 hours
Social media organic reach has gone way down. An average Facebook post will only reach 5% of the total followers
However, by applying a proper social media strategy we can get the best of Facebook organic reach
Goal:
Create social media strategy that brings in more organic reach to the brand without using paid ads
Developing a strategy to achieve the goal:
In the Facebook post shown below 3 factors determining the increase in organic reach for the post
1. Understanding the type of audience we want to reach out to
2. Adding a good & relevant caption
3. Using the face of the person itself instead of a stock photo
4. Mentioning the content for the post in 4 simple bullet points
1. Understanding the type of audience we want to reach out to:
The topics that we prepare for the social media content should align with the type of content that our ideal audience wants to see.
In this case, the client is a network marketer and is looking for people who would join his network marketing business as a downline.
Ideal audience: people who are looking for a side income or want to start their own business
Type of topics for social media content: entrepreneurship, starting their own business, success motivation, etc
2. Adding a good & relevant caption:
The caption should describe what the image post is all about in brief giving them some more info regarding the post
3. Using the face of the person itself instead of a stock photo:
An image post with an image of a person gets more reach as compared to an image post without a person photo. Here we used the image of our client
4. Mentioning the content for the post in 4 simple bullet points:
Instead of putting the content in a paragraph manner, we divided it into bullet points making it much easier to read for the reader
Final results:
Taking the above steps as mentioned most of the post for the client got an organic reach of 500+ for 2400+ Facebook followers Facebook page and the following post was posted on 15 march and it was able to reach 1000+ organic reach within 24 hours
What Is Local SEO And How It Can Help A Small Business Grow?
A lot of Business in and around a Particular Business compete with each other. They compete to get the customers for their own Business. So they give offers, start Advertisement and create their Authority in an Area or Locality of Influence to be the customer first choice in a category.
So if they want to create the same Authority online in a Particular Segment or niche and also in a Particular Area that’s ‘Local SEO’.In very simple words
they try to Become the First choice of search engines like Google, Yahoo, Bing, etc.
The humorous definition of Local SEO is this ‘The Business plays the Battle of Search Engine Optimization(SEO) on the Playground of the Internet with their websites to be the ultimate winner of Google Search Engine Ranking Page (SERP). If they are in the top Ranking they Have a Large Fan Base that is their Audience which in turn are their Potential Customers
SEO is always the Best Marketing option for Small Businesses. The Best Part of SEO is that it’s totally Free and Google will not charge you a Single Penny to be on top Ranking and you will get Regular high traffic as there are billions of searches every day.
So the Next Big Question is that How to Optimize for Local SEO
A.Optimize Your GMB (Google My Business )
This is a First thing to work on as you are starting your Local SEO.MB is a Free Business listing Service by Google to help Small Business owners in creating an Online Business Presence.
Here are 11 Benefits of GMB:
- Your Business whether it’s a small Shop or a Supermarket will be visible on Google.
- A small Business will get Registered to Biggest Search Engine
- It will give Visibility on Google Maps
Eg. If a Customer search for a Nearby Coffee shop and your Business is Registered with Google then it will show your shop. - A single Google My Business can give you access to multiple Google Features and it’s Different Listings make your Business on Google maps as well as Google Search.
- A Potential customer can easily contact you with a Message from an Autobot.
- With an Autobot you don’t need to be Always on your phone a customer can Send a Query which will be automatically responded by Smart AI
- A customer can schedule an Appointment, place all, place our website or messages you on the Spot with just one Google my Business listing
- Now more need of answering queries like the Business work time and dates as you can schedule it on Google and let your customers when you are Open.
- It will Help you to win over your competition as 30% of people mostly check on Google to get a Nearby service.
- You will get a website of your own customized to your Needs with a Google My Business.
Now The Next Thing is that many Businesses are not totally aware of the way to optimize their GMB.So Team Buzet is ready to help you check here (GMB website hyperlink)
B.Keyword Optimization
Keywords play a very important role in the listing of a website on search engines. In order to stand out from your local competition use the following steps
Let’s try to understand this better with an Example :
There is a Jewellery shop in Delhi that is working on SEO
- Focus on long tail keywords as there is already too much competition over short tail keywords.
- Long tail keywords should be in the sequence of Adjective (Best, cheap, Near, Close By, Budget, etc) + Business field (Jewellery shop, Cakeshop, cafe, etc ) + Locality and Area
For Eg. (Best Jewellery shop in Delhi) and can be also (Budget Jewellery shop in Chandni Chowk) - After getting a keyword that you want to focus on creating content Primarily focused on this.
Eg. Best Jewellery Designs to Buy in Delhi. - The content can also be in Local language like Hindi which will help it to optimize for the search in Multilingual language
C.Create your website Friendly for user
Around 90% of the websites on the internet are not web-friendly. You can work on the Google Search console to check the changes required for your website and use Google Trends to get the Best content.
A website top Priority should be that it should be Mobile friendly according to New update by Google.
If your website is Mobile Friendly and It’s easy for crawlers to Index your website you are already Ahead by 50%-70% from your competition.
How To Use Social Media To Increase Branding And Visibility Online
If you ask an average person a simple question How do you connect to your friends and family in this Digital Era? The answer is as simple as the question it’s through social media.
Now, why was this question asked is very helpful to give you your desired result. As nowadays many people show a tendency to more and more time on different social media websites it gives Business owners an opportunity to interact with this audience to Promote their product, engage them before a product launch, interact with them to know their views and opinions and even customer service can be improved.
Now it’s important to learn how a small business can use this to grow their presence online
1.Facebook – This is one of the Biggest Social media platforms with over 2.11 billion active users as of the first quarter of 2018. Now this high number of users is also a pool of Audiences waiting to be turned into your customer. The only condition to do this is by interacting as Problem solver through your Product or by
A Rs.1 Marketing Campaign
Today when Businesses are spending millions on marketing for online as well as offline activities.It seems invetible for a small Business to spend such insane amount and get the visibility to their Audience.
But,can you imagine a campaign with roughly Rs.1 spend to get a customer.
Our client ‘Ladli Krishna’ an online marketplace for Devotional Products has generated it’s potential customers lead with just Rs.1.72
We have helped the brand to get their potential customers message them first through a messenger campaign.This created a huge impact as there was no cold call,no follow up , email automation etc.We also automated the sales Process with chat bots and custom template.
Finally the cost of gaining an lead and designing the sales process was in cost of less than Rs.3 in total.
Case Study Of 100+ Conversion In 200$ Ad Budget
At Buzet India we love challenges and we face them each and every day sometimes we face failure but more than 90% we conquer the difficulties to deliver the desired result to our clients.
One of the such challenge came to our team where an Highly recognized coaching institution from Mumbai approached us with a test budget of 1K $ and we had a limited 6 days to get 100 student in a seminar.
The main challenge during the campaign was the time constrain.We had to design campaign, train the sales team, automate the process etc.
We started with a lead campaign and then parallel to that were event campaign and awareness campaign running simultaneously.We were successful in generating 214 leads in 4 days and then we started a strong sales followup.
There were automated Email sequence, WhatsApp API followup, SMS sequence, Retargetting ads etc.
And then the day of result came up we required a minimum 60+ students at the seminar location and by our efforts we were successful in getting more than 100+ students at the seminar location.We had a 50% conversion rate for the seminar.
The seminar was housefull event for our client with more than desired audience at the location. The starting ticket size for per student was 35K+ exceeding upto 80K.
As said before this was just an test campaign to mandate our capabilities. Though we had $ 1K+ budget our spend for ads was $200 and automation cost 100$
Business Getting More Than 500% More Reach Through “ZERO” Marketing Spend
Buzet India is constantly delivering results that will amaze you. This article will completely change your way of marketing
Have you thought about reaching your potential audience with literally zero paid marketing? We are talking about the time when every second person marketing online is avid on the fact that organic reach is completely dead.
We like challenges and when it came on the fact that organic reach is dead we took it as a challenge to market and business with zero pay per click marketing campaign.In simple terms,we decided to not spend any money to get a click or conversion online and also to maximize reach more than 300% from the last quarter result.
We started the campaign with ‘CAG CS INSTITUTION’ one of the most esteemed tutions in Gorakhpur district of U.P. We focused on local Search engine optimisation because the client had its potential audience and prospects around the local regions. The marketing Budget for the desired result was less than 1K / per month.Research,execution and constant Improvements helped us to Provide Insane results every month.
And here is the result of campaign,
The Business has appeared in more than 2,238 searches within a quarter Results. This were the potential customers searching the business with the targeted keywords of our choice.The visibility in the organic searches created a massive impact for the Brand reach and visibility.
The Brand was actively visible on most of the searches over Google search and was part of more than 500+ Google maps Search.The people who searched the brand on maps were the customers with 50% interest in visiting the business.
