Smarketing for Business Growth

Many of the businesses hire the best of the talents, for both sales and marketing teams, do a lot of branding, spend a lot on advertisements and yet struggle to make a good revenue for their products and services, right?

While the reasons are many one of the primary reasons is a gap between the synchronised efforts put by the marketing and sales team working for a common goal.

Many people think that sales start after marketing! Many believe these two are a parallel process, and many think sales and marketing are the same. Right or wrong?

Read on to explore more on what drives sales to any business!

So while we say, Smarketing, you may call it Smart Marketing, or Sales + Marketing or anything that makes you feel that this will help in better revenue 🙂

What drives sales and revenue? Is it

• Sales and marketing alignment?
• Creating a perfect marketing mix?
• Well-Done market research?
• A well-designed marketing plan/marketing strategy?
• A better understanding of the target market?
• Better qualified leads?