Natural Makeup product E-COM store boosts traffic and sales with Buzet Full funnel Marketing.
Scaling the business with Online Ads and Email Marketing
The Pain point and the solution:
Newly launched ecommerce store specializing in makeup products was struggling to get more traffic, there was less brand awareness and they were struggling with making their first sale.
Buzet offered personalized Catalog ads and Single product category wise campaigns for their face care, hair care etc. Team Buzet launched multiple campaigns which had a separate ad for each of the product wise categories. Within a week, we saw a sufficient amount of sales with a ROAS of 2.52. And in Catalog Ads, we started getting ROAS of 6+ which led us to an overall profit of more than rupees 9 lacs. We targeted and retargeted our prospective customers through Email Marketing. Our partner client marked a revenue of rupees 78,268 on a spend of rupees 1,192 on the Email Marketing campaign.
How We helped them conquer the market as a New Brand
- The Buzet Marketing team did their Market Research and understood the buyer’s persona. They drafted ads according to the buyer’s journey stage and targeted customers based on that.
- Team Buzet then targeted the ultimate audience who were aware about the brand and ready to buy the products.
- We made the product wise Ad copies engaging through graphics and worked on the user interface; that was educative and appealing to the target audience.
- It helped us to gain sales and enhance profit numbers. To gain traction we trained the pixels which helped us to analyze sentiments and recommended products.
- Customer engagement increased and it resulted in repeat purchases. Although we did not restrict the pixels and we targeted a broader audience through Facebook.
- Nevertheless, we saw a surge in the sales of the products within the week when we started surfacing ads online.
We helped our partner client from 0 sales to 700+ sales with avg ROAS of 5.2+ in 1.5 months and generated a revenue of rupees11 lac+ with an ad spend of just rupees 2.1 lac for a new eCommerce brand.
The cherry on the top? Making customers bring in more customers :
- We added one more growth channel i.e. Affiliate Marketing
- It meant making customers refer to other customers and make money at the same time.
- We added INR 50,000 extra sales in 2 months as a result of the same (at a comparatively less cost)
- We can implement the same on your store as well leading to more word of mouth and additional sales
Is your brand craving for the same results like the one you just saw? Click the link below and let’s connect to understand how Buzet can fix, transform and scale your business growth by investing your 30 precious minutes with us 🙂