In inbound marketing, you create a valuable experience for your existing customer and have a positive impact on people and your business. With inbound marketing, we attract your potential customer to your business through blog, post, content by giving value and once they arrive at your business we nurture them and convert them to your buying customer. A warm lead is far better than a cold lead, when you build trust and then you engage with the customer they are more likely to buy from you, it is far better than cold calling.